What do we do? Qual, quant, and groundbreaking results.

The ingredients may be the same across market research agencies, but, like our favorite chefs, we know how to extract the most from each methodology, sample, and insight to create work that is close-your-laptop-in-a-meeting good.

Whether we’re partnering on a project from scratch or stepping in to provide our expertise on a consulting engagement, we leverage our diverse experience, storytelling acumen, and passion for design to go beyond the expected to deliver insights that are truly groundbreaking.

 
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what we can do for you

 

Qual.

 
 

One side effect of watching too much TV and tumbling down too many late-night Wikiholes: We can strike up a conversation with pretty much anyone about anything. From kids to cosplayers, we help different types of people tell their stories so you can understand where they’re coming from and what to do about it. 

Plus, our videos are bingeworthy.

Research videos don’t have to be boring. We work with Hollywood pros to produce content that gets the insights heard and gives you the feels.

We’ve moderated and designed hundreds of...

  • Ethnographies

  • Focus Groups

  • IDIs

  • Usability + Playtesting Sessions

 
 

Quant.

 
 

After testing thousands of brands, hundreds of concepts, and more ads than we can count, we know the difference between a high number and a strong result. Our team has been conducting quantitative research around the globe for entertainment and tech clients—from MaxDiffs to conjoints—for over 15 years, and we work with the same GDPR-compliant global sample providers as the big guys. 

Some of our favorite kinds of studies…

  • Ad Format + Load Research

  • Brand Studies

  • Concept Testing

  • Creative and Ad Testing

  • Device Usage + Usability

  • Landscape Research

  • New Product Development & Ideation

  • Positioning

  • Pricing Research

  • Segmentation

  • Sequel Development/Series Maintenance

  • Thought Leadership

 
 

Marketing + Strategy Consulting

 
 

We’re here when you don’t need a full-blown research study and are looking for someone who’s been there, done that and knows what to worry about...and what not to.

Consulting engagements include…

  • Concept + new product development

  • Content strategy

  • Landscape exploration

  • Marketing campaign assessment

  • PowerPoint design + re-dos

  • Infographics